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      <image:title>Blog - Hearing Loss, Dementia and the Gap in Care Home Hearing Health - The #1 Modifiable Risk Factor</image:title>
      <image:caption>Older person in care home setting looking out of window wistfully</image:caption>
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      <image:title>Blog - Hearing Loss, Dementia and the Gap in Care Home Hearing Health - The 7% Figure</image:title>
      <image:caption>Older peson’s ear</image:caption>
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      <image:title>Blog - Hearing Loss, Dementia and the Gap in Care Home Hearing Health - 16% Per 10dB</image:title>
      <image:caption>Every 10 decibels of untreated hearing loss increases dementia risk by 16%.</image:caption>
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      <image:title>Blog - Hearing Loss, Dementia and the Gap in Care Home Hearing Health - The Three Brain Mechanisms</image:title>
      <image:caption>Untreated hearing loss damages the brain in three ways</image:caption>
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      <image:title>Blog - Hearing Loss, Dementia and the Gap in Care Home Hearing Health - The 48% Finding</image:title>
      <image:caption>That's a significant finding, and it's worth being precise about what it means</image:caption>
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      <image:title>Blog - Hearing Loss, Dementia and the Gap in Care Home Hearing Health - Mind The GAP: Dementia and Hearing</image:title>
      <image:caption>Hearing loss is the single largest modifiable dementia risk factor</image:caption>
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      <image:title>Blog - How do you build a business to make a real difference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How do you build a business to make a real difference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How do you build a business to make a real difference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How do you build a business to make a real difference - Our Mission</image:title>
      <image:caption>Clear Ear Cheer is a mobile ear care service dedicated to filling the gap left by NHS service cuts. We provide professional earwax removal, ear health checks, and hearing aid maintenance directly to care homes, medical practices, pharmacies, and individuals across Essex and Suffolk. We combine clinical expertise with a warm, personal approach—making ear care a positive experience for everyone, particularly older adults and those in care settings. 8.1 Million People in England lack access to essential earwax removal services Royal National Institute for Deaf People (RNID), March 2025 This puts millions at risk of preventable hearing loss, social isolation, and declining mental health. Many GP surgeries no longer offer earwax removal, leaving vulnerable groups—especially older adults—with few affordable options. Clear Ear Cheer was founded to address this urgent need and to make a difference.</image:caption>
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      <image:title>Blog - The traditional otoscope is a tool of the trade - Make it stand out</image:title>
      <image:caption>Welch Allyn Prestige Fibre Optic MacroView 3.5v Otoscope</image:caption>
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      <image:title>Blog - Clear Ear Cheer® Achieves Trademark Registration: - Make it stand out</image:title>
      <image:caption>Clear Ear Cheer has been officially registered as a UK trademark (UK00004290601</image:caption>
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      <image:title>Blog - Is it Dementia, or is it Earwax? - Ear care For care Homes</image:title>
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      <image:title>Blog - The Regulation Gap: - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Regulation Gap: - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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